Our Mission

To provide financial security with insurance solutions and build long term partnerships with our customers.

Our Vision

To be the leading financial service provider in Asia, recognised for our excellence.

Our Core Values

Integrity

• We maintain the highest standards of integrity.
• We are committed to fair dealing as the basis of our business to safeguard customer interests.
• We provide quality holistic financial planning.

Initiative

• We strive for excellence in everything we do.
• We are always customer-focused.
• We aim to be proactive in our approach.
• We improve, innovate and generate new ideas.

Involvement

• We foster a strong sense of belonging for all stakeholders.
• We provide a conducive environment to promote growth and development.
• We adopt a team approach governed by respect and courtesy.
• We are a responsible member of our community.

Fair Dealing

At Great Eastern, fair dealing is central to our corporate culture. We are fully committed to providing you with the best possible service in a timely, fair, transparent and professional manner.

We will provide:

• Professional and quality advice based on your individual needs and circumstances
• Clear details of products and plans, as well as the features, benefits and risks, terms and conditions
• The commitment to help you make informed decisions
• Comprehensive products and services to meet your financial and insurance needs at different stages of life
• Prompt response to your feedback